“Cartoon hot dogs, bacon and mustaches – that’s not branding.” I get it; this project isn’t your uber-minimalist, marketing-agency-in-the-Pearl-District type fare. Which is great, because the Frank World Classic couldn’t be farther from it.
The Frank World Classic is a grassroots ski competition held at the end of every ski season in Alta, UT. It is a contest that prides itself on 80’s style and not getting too hung up on the details; less ego, more amigo, to quote a friend.
Based on the above sentiment, I teamed up with the competition founders to design a yearly logo used on all official media including flyers, stickers, videos and shotglasses. The limited edition, “Make Alta Frank Again” hat was designed in 2016 - per the request of the ski community at large - and was an immediate hit, selling out across the resort.
